Shoppers in Ontario supermarkets will soon see new displays reminding them that Good Things Grow in Ontario.

The Government of Ontario is investing up to $1.6 million over four years to support Ontario Tender Fruit Growers in purchasing display bins branded with the Foodland Ontario logo. This will help consumers identify seasonal, locally grown tender fruits when shopping in grocery stores.

These are the bins which will display everything from apples grown in all regions of the province to the peaches and plums from Niagara that everyone enjoys each summer.

“Our province is home to a bounty of fresh tender fruits sought after world-wide. Through this cost-share investment with the Ontario Tender Fruit Growers, we are ensuring more people can identify and choose locally grown fruit,” said Rob Flack, Minister of Agriculture, Food and Agribusiness.

“Many purchase decisions are made at the point of sale, so these bins will help consumers source the best fruit available while supporting our farmers and strengthening our provincial economy,” he added.

Display bins branded with the Foodland Ontario logo increase in-store product visibility and secure shelf space during peak season to create demand and support for Ontario grown fruit. This investment will help customers easily identify locally grown and in-season items such as peaches, nectarines, cherries, plums, apricots, fresh table grapes and pears.

This initiative will help achieve the Grow Ontario Strategy goal of increasing consumption of food locally grown, raised and produced by 30 per cent by 2032.

The tender fruit farmgate value for fresh market and processing sales accounted for more than $85 million in 2023.

The $1.6 million invested by the Ontario government represents 50 per cent of the total costs for this project. The remaining 50 per cent is paid for by the Ontario Tender Fruit Growers. This funding demonstrates the partnership between industry and the Ontario government that helps the province’s growers remain competitive in the marketplace.

Foodland Ontario is a consumer marketing program by the Ministry of Agriculture, Food and Agribusiness that has been informing Ontario consumers about the availability of locally grown foods since 1977. Visit Foodland Ontario’s Availability Guide to find out what is seasonally available in Ontario.