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The MacEwen County Line location in L’Orignal. The Maxville-based chain of gas stations and convenience stores has recently taken over the Ottawa-based Quickie convenience store chain. Photo: James Morgan

MacEwen Petroleum acquires Quickie convenience store chain

A Maxville-based company is growing its presence in the convenience store business. 

MacEwen Petroleum has acquired the Ottawa-based Quickie convenience store chain and its 51 stores. MacEwen already operates 22 of its County Line-branded convenience stores at many of its MacEwen-branded gas stations across Ontario. Other MacEwen and Esso outlets have C-Store branded convenience stores. 

“We just saw a really good fit between the companies,” said MacEwen Petroleum President, Peter MacEwen. 

He said acquiring Quickie will be a great opportunity for the MacEwen company to learn from the experience and expertise Quickie has developed in the convenience store business, and it will allow MacEwen to expand its convenience store presence. 

Quickie began as a single store in 1973 at Shoppers City East in Ottawa and was originally branded under the now-defunct Pinto name. Many Quickie stores are located in urban areas of Ottawa and Gatineau.

MacEwen launched the County Line brand in 2016, with the first store in L’Orignal. There are also County Line locations in Hawkesbury and Plantagenet.

Peter MacEwen said the County Line stores will be eventually re-branded as Quickie, with a new look for the chain. All new MacEwen-connected convenience stores will also be branded as Quickie. 

Many existing Quickie stores are located at Ultramar (Golden Eagle) gas stations. Peter MacEwen said the future branding of those gas stations is still being determined. 

MacEwen has acquired the 15 employees from the Quickie head office in Ottawa and the company is planning to combine all convenience store operations at a single office. 

Peter MacEwen said the acquisition of Quickie is about “trying to catch up,” in the retail business. 

MacEwen Petroleum was founded by Allan MacEwen in Maxville in 1976, delivering home heating fuel. The first MacEwen gas station opened in Moose Creek in 1979. The company now has approximately 80 MacEwen brand gas stations across Ontario and Québec. The company also owns or supplies many Esso gas stations in eastern Ontario and part of Québec. 

 

James Morgan

James Morgan is a freelance contributor. He has worked for several print and broadcast media outlets. James loves the history, natural beauty, and people of eastern Ontario and western Quebec.

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