Hop in the car and enjoy the best in local food while driving around Prescott and Russell counties!

On June 23, the United Counties of Prescott and Russell (UCPR) launched the Broue & Chew Road Trip. Enthusiasts of local food and beverages will now be able to explore two new travel routes: the Gourmet Route in the Vankleek Hill area, and the Brewers Route, which covers the entire region.

“Our tourism businesses are an important economic development driver for Prescott and Russell. With that in mind, we felt it would be a good idea to give these businesses an opportunity to share their expertise through tours featuring 14 microbreweries, wineries, local markets, and many specialty products,” said UCPR Warden Stéphane Sarrazin.

Interest in agritourism and gourmet tourism is growing, which is why the UCPR developed the tour.

“We designed the Broue and Chew road trip to support existing tourist attractions, diversify available activities, and make it easier for visitors to discover local food processors, food producers, and artisans,” said UCPR Director of Economic Development and Tourism, Carole Lavigne.

Visitors may download their Broue & Chew map directly from the Broue & Chew Road Trip website. The map also includes the Popsilos circuit (artwork on silos) and offers the possibility to discover several complementary businesses along the way. Tourists may follow the routes as they are marked on the map or choose their own route.

“Even through the pandemic, this is a great opportunity to meet agri-food ambassadors and to explore our rural region in an enchanting setting! We thank visitors in advance for respecting and applying the sanitary measures recommended by Public Health,” added  Lavigne.

The Broue & Chew Road Trip is a collaboration between the UCPR and the Eastern Ontario Agri-Food Network (EOAN) that benefits from the support of the Ontario Government through the Rural Economic Development (RED) program.

The complete list of destinations along the Gourmet Route, the Brewers Route, the Broue & Chew Road Trip, and a map of the routes is available on the UCPR Economic Development and Tourism website, http://en.prescott-russell.on.ca/visitors_and_leisure/broue-chew_road_trip .