Montreal, May 1st, 2018 – Les Brasseurs du Nord, a pioneering Quebec microbrewery renowned for its Boréale line of beers, is proud to announce that as of today, it is becoming the exclusive representative and distributor in Quebec of Beau’s All Natural, a microbrewery recognized as one of the best in its category and already greatly appreciated by Quebec beer drinkers. Beau’s remains an employee-owned, totally independent craft brewery.
“This agreement with Beau’s All Natural is complementary and beneficial not only for our two companies but also for our customers,” said Sébastien Paradis, Les Brasseurs du Nord – bière Boréale’s president and general manager. “It allows us to optimize our delivery infrastructure as well as our sales force and to expand the range of products we offer our customers.”
“We share many common points with Boréale, notably a search for excellence, product quality and innovation,” said Steve Beauchesne, co-founder of Beau’s All Natural. “Retailers and bar customers value Les Brasseurs du Nord’s sales force and distribution network, so we are convinced that this agreement will create additional demand for our products in Quebec while also fostering great synergy between our two companies.”
Since 2006, Beau’s All Natural has been brewing original and tasty beers such as Lug-Tread Lagered Ale by using only the best ingredients and locally-sourced spring water. This microbrewery, located in Vankleek Hill on the Quebec/Ontario border, develops unique craft beers that are delicious and certified organic, produced with genuine consideration for the environment and local communities, but also in an atmosphere of great conviviality.
Beau’s beers are available primarily in 600-ml or 750-ml bottles, and some in cans. The agreement includes all of Quebec. However, in markets served by independent distributors such as Saguenay–Lac Saint-Jean, Abitibi-Témiscamingue and the Gaspé region, the agreement will come into effect two months later, when the required permits are issued.
About Beau’s Brewing Co.
Beau’s Brewing Co. is an employee-owned and totally independent Canadian craft brewery. Founded in 2006 by father and son Tim and Steve Beauchesne, Beau’s brews interesting, tasty beers using best-quality certified organic ingredients and local spring water. In addition to its flagship “Lug-Tread Lagered Ale” and year-round offering “Full Time I.P.A.”, Beau’s portfolio of award-winning beers includes “The Tom Green Beer”, the “Wild Oats”, “Farm Table” and the “Gruit” Series. Beau’s has received more than 115 awards for brewing, packaging design and business practices (visit www.beaus.ca/awards). As a Certified B-Corporation, Beau’s meets higher standards of social and environmental performance, transparency, and accountability. Beau’s beer is available across Canada, New York and Massachusetts. Oh yeah!
About Les Brasseurs du Nord Inc.
Les Brasseurs du Nord is a 100-per-cent Quebec microbrewery located in Blainville in the Lower Laurentians and renowned for the last 30 years for its line of totally natural Boréale beers, including the Artisan series that was developed in a completely new graphic style. In its quest to refresh itself for its 30th anniversary and to maintain its prominent position with microbrewery beer lovers, Boréale completely revamped its visual identity in 2016. As it strives to diversify and innovate, the very heart of its new business strategy, the company has, among other things, focused on creating new products to showcase its dynamism and know-how. The motto “Unleash your inner bear” highlights Boréale’s values, its authenticity and its DNA.
Les Brasseurs du Nord was created in 1987 in a kitchen. Three beer fanatics, still students at the time, made it their mission to create an original beer, pure malt and all-natural. One year later, they came up with Quebec’s first “rousse”, the Boréale Rousse. www.boreale.com