The Ontario government is working with some of the most influential brands in Canada, including Maple Leaf Sports and Entertainment, to encourage more people to download the made-in-Ontario COVID Alert app and help protect people across the country from the pandemic. To support businesses large and small, the government is launching a new webpage that will provide them with the tools they need to promote the app and build on its success to-date.

Details were provided today by Premier Doug Ford, Christine Elliott, Deputy Premier and Minister of Health, Peter Bethlenfalvy, President of the Treasury Board, and Jamaal Magloire, Canadian NBA All-Star and Toronto Raptors team ambassador.

“One of the best and simplest ways to protect you, your family and people around you from COVID-19 is to download the made-in-Ontario COVID Alert app,” said Premier Ford. “We have already seen tremendous support from all corners of the province ― and the country ― with millions doing their part. I am proud to say that the Prime Minister, my fellow premiers, mayors and CEOs from some of Canada’s largest institutions are stepping up. I encourage everyone to participate because we need all of us pulling in the same direction to make this COVID Alert app work.”

Today, Nova Scotia joins Ontario, New Brunswick, Newfoundland, Prince Edward Island, Quebec, Manitoba and Saskatchewan, and almost 4.5 million Canadians, in this national effort to download the COVID Alert app and help stop the spread of COVID-19.

Ontario is working with major employers from a variety of sectors, from banking and insurance to large retailers, telecommunications, media and entertainment companies, to promote the COVID Alert app. Over the Thanksgiving weekend, the Toronto Raptors, the Toronto Argonauts, Toronto FC and the Toronto Maple Leafs used their voice to encourage people across the province to download COVID Alert to protect themselves and their loved ones.

COVID Alert has also been promoted by other private-sector partners, including:

  • Bell Canada
  • BMO
  • Bruce Power
  • Canada Life
  • CIBC
  • Enbridge
  • Manulife
  • Postmedia
  • RBC
  • Scotiabank
  • Sun Life
  • TD Bank
  • Torstar
  • The Globe and Mail

Additional support for the app is being provided by:

  • Ontario Chamber of Commerce
  • City of Toronto
  • City of Ottawa
  • Residential Construction Council of Ontario
  • Canadian Armed Forces
  • Restaurants Canada
  • Ontario Energy Board
  • Ontario Pension Board
  • Ontario Pension Trust
  • Ontario Power Generation

These organizations are leading by example and encouraging their employees, members, and customers to download the app by reaching out through advertising and social media campaigns.

“As our government continues to respond to the COVID-19 pandemic, we are committed to developing digital tools to help stop the spread,” said Peter Bethlenfalvy, President of the Treasury Board and Minister Responsible for Digital and Data Transformation. “I’m echoing the Premier’s call for people and businesses across our province to support our government’s efforts in combating this virus by either downloading or encouraging those around them to download this free, voluntary, and easy to use app.”

More than 1,130 one-time keys have been entered by app users in Ontario who have tested positive for COVID-19, in turn notifying Ontarians of potential exposure to the virus and allowing them to take necessary public health precautions.

“Protecting the health and well-being of all Ontarians is and always will be our government’s top priority,” said Minister Elliott. “While following public health guidelines continues to be the best way to protect yourself and your community, the COVID Alert app helps support our contact tracing efforts and is another tool in our fight against this virus.”

The COVID Alert app is one more way Ontario is leveraging the power of technology to deliver more convenient, more reliable and more accessible programs and frontline services to the people and businesses of Ontario.