The United Counties of Prescott and Russell (UCPR) Economic Development and Tourism (PREDT), in collaboration with the eight municipalities of the region, has now made available the Prescott and Russell Economic Response and Recovery Plan.
This plan is the result of a collective effort to organize and implement the regional economic recovery. The strategy, as well as the 37 actions proposed to relaunch the Prescott and Russell economy, are based on the opinion of the business community gathered through two surveys totalling 758 respondents. Nine consultations conducted with organizations dedicated to economic development or business support in the region will also ensure that the recovery actions are effective and coordinated.
“At the beginning of the crisis, the objective was to limit the economic impacts related to COVID-19. Now, to ensure economic recovery and to allow our businesses to restart safely, we are supporting and encouraging them to adapt to new realities and innovations to ensure their longer-term resilience,” explained Carole Lavigne, Director of Economic Development and Tourism for the UCPR.
The recovery plan is based on seven strategic pillars aimed at:
- supporting businesses
- promoting local purchasing behaviour
- ensuring a digital pivot
- improving the resilience of the business community
- reviewing regional strategic economic planning
- developing the regional workforce, and
- restoring the confidence of consumers and tourists in the region.
“The impacts of COVID-19 on the region’s businesses are undeniable, and being the economic drivers of our communities that play an important role in our recovery, it is more important than ever to support them,” said UCPR Warden, Pierre Leroux.
The economic recovery will take place over an indeterminate period of time and in an uncertain context. As a result, the plan will need to be updated regularly. For this reason, the UCPR recommends that the community regularly consult its website for the most recent version.