The Economic Development and Tourism Department of the United Counties of Prescott and Russell (UCPR) has been honored for its “Metro Proposal” with the first Marketing Canada Sustainability Award.
The Economic Developers Association of Canada (EDAC), in partnership with the Business Development Bank of Canada (BDC), recognized communities across Canada that were successful in their marketing efforts, with a focus on recent sustainable marketing initiatives. The Sustainability Award therefore recognizes “green” efforts and best practices being implemented across the country.
The UCPR worked towards securing a contract with a major grocery chain that would welcome the Prescott and Russell Local Food Counter. “We were conscious that we only had one chance to sell this new idea, so we worked hard to create a document that would distinguish itself,” explained Carole Lavigne, the UCPR’s Director of Economic Development and Tourism, in a press release issued by the counties. “Because of this effort, the first Prescott and Russell Local Food Counter was launched in a Metro store in Casselman, in June 2015.” There are now several Local Food Counters in Prescott and Russell, and one in Ottawa.